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Redmond Proficiency Academy
Branding
This first-of-its-kind Academy in Oregon was looking for a unique way to educate the community about a proficiency based learning program. The founders were hoping to attract 50 new students when they opened the doors.
- A memorable brand that students and the community could identify with was developed. Then the brand message and goals were supported through a website, PR and informational packets.
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- Overwhelming response from community and students
- 150 students enrolled for the first semester (Plus 75 on a waiting list)
- Other areas looking to adopt the same style of education
