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Chorus Snowboards
International Campaign
The first ever “female only” snowboard company was looking for a way to communicate to a worldwide audience and gain acceptance. The pro riders were looking for a personal angle to let their fans into their lives.
- Created a fun, artsy and personal collage for each pro rider that communicated their lifestyle across different languages and time zones; carried the collage theme throughout each marketing item to give the fans a glimpse into their favorite rider’s life; built a blog section for each pro, so they could update it and grow their fan base.
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- Resonated with female snowboarders
- Led to acceptance by the international snowboard industry
- Blogs with up-to-date information were a hit with the fans
