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Newport Ave Market
Market Value Campaign
Change the perception that Newport Avenue Market was overly expensive and enhance their appeal to everyday shoppers.
- An RSS Feed was created to provide customers with daily deals. The feed was selected as a low-cost, paperless way to communicate with customers instantly. Print and text coupons were also implemented. To promote these new features supporting radio, television and print advertisements were developed.
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- First local business to use text messaging coupon software
- 35% redemption rate of text coupons (over twice the industry standard of 15%)
- Use of Smart Shopper stamps increased 22%
- E-newsletter Subscribers: 1775
