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HP / Multi-Cultural Division
Tom Joyner Cruise
For a unique way to promote digital photo and printing solutions, while building a customer list during a five day Tom Joyner celebrity cruise in Florida, HP needed a music venue room themed and ready for lead generation.
- An upscale music themed environment was created and branded with HP and Tom Joyner. Attendees had their digital picture taken with a lifelike cutout of Tom Joyner. Participants were then given a card with a website where they could order a free, branded HP print of the image on HP photo paper, thus capturing their information.
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- Cruise attendees received a branded photo
- The wide capabilities of HP were showcased
- List generation from the website component spiked
- Desired leads were generated for future marketing
