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Rohrer Manufacturing... Driving Sales Forward
Rohrer Manufacturing began in Central Oregon with an idea to help reduce the burden (and aching backs) when driving posts for fences. When Dan Rohrer came to Every Idea Marketing, he had a product, but lacked any formal sales force or marketing material. Seeing the potential in this unique application, we worked with Rohrer Manufacturing to develop a simple, efficient sales process - an e-commerce site where customers could learn about and buy his fence post drivers.
In addition, Every Idea Marketing identified the key vertical markets this product would most benefit and created a very straightforward, national print campaign that focused on ranch owners, highway maintenance agencies, and the agricultural trade.
Results include:
- 40% increase in sales the first year
- Steady 10-20% annual growth since then
- Thousands of product sold
- A growing presence at tradeshows
- Additional on-line marketing directly tied to building sales
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