We’ve enjoyed a 10-year relationship with Rohrer Manufacturing.  And, in that history, we’ve developed a great success story.  Rohrer Manufacturing began in Central Oregon with an idea to help lessen the burden (and aching backs) when driving poles for fences. The product was designed and created in the home of Dan Rohrer.   When the company came to Every Idea, it had a product it needed to sell. It lacked any formal sales force or marketing material.  Seeing the potential in this unique application, we worked with Rohrer Manufacturing to develop a simple, efficient sales process – an e-commerce site that customers could learn about and buy product.  In addition, Every Idea, identified the key vertical markets this product would most appeal to and created a very straightforward ad campaign that focused on ranch owners, government and private agencies for highway maintenance, and the agricultural trade.  Because the product sold itself and the audience was a “no frills” kind of group, we focused on the product’s easy-to-use nature and reflected that in the design of every ad.  For the past ten years, we’ve incorporated TV and print advertising, tradeshow support, and online marketing.  In addition, we utilized public relations to introduce new product lines as Rohrer Manufacturing expanded. 

Results
Rohrer Manufacturing has experienced constant growth every year since our involvement.  Rohrer still has no formal sales force and almost all leads are generated through advertising or current customers. And, here’s a lesson to those who bargain.  Rohrer Manufacturing set their highest sales goal - selling at least 1,000 units in one year. Every Idea has helped them exceed that goal consistently for several years. 

Simple, straightforward collateral materials focus on the product and reiterate its ease of use.

The print ads employ clean, eye-catching design targeted to drive potential customers to the website.