Our team has enjoyed a 14-year relationship, designing and producing Pepsi’s annual local advertising campaigns.

Pepsi’s success nationally has been augmented by the amount of influence it has in every town nationwide. In Bend, it is no different. Pepsi of Bend relies on Every Idea to facilitate its community role with area events, sponsorships and promotions. Pepsi depends on us to decipher the numerous events and requests for sponsorship and narrow them down to the most critical events that will reap the most exposure and sales for Pepsi. This role has led to an array of creative work and event promotion that spans from designing posters and tickets to sponsoring the most popular rodeo in Central Oregon, The Sisters Rodeo.

Results
Pepsi sales have remained strong locally, culminating in approximately 30 years of local support and job growth. Pepsi has benefited from name association with the largest county events including the county fairs, music festivals and the ski resort, Mt. Bachelor. In a given year, Every Idea manages approximately 25 events and sponsorships for the company, connecting the product with exactly the right audience.

A new print campaign each year keeps local advertising fresh and appealing.